Our Team

Lisa Winning

Lisa Winning hails from Sydney, Australia and is based in the US and London. Before Winning VS, she founded a viral story telling startup in NYC. Within 6 weeks of launching, she sold her book rights to Penguin Random House and Simon & Schuster. By learning how to tell her story, she gained opportunities such as speaking at the United Nations, going on CNBC and CNN, and being represented by Hollywood entertainment agents William Morris Endeavour. From knowing no-one in the tech or entertainment industries, she connected with some of the biggest names, with her startup’s film rights snapped up by a major Hollywood studio. Now, using Agentic AI, she and her brother built a Playbook to help you tell your story, be seen, and gain bigger opportunities.

anthony winning

Anthony Winning is both a full stack engineer and Valedictorian PHD in Human Psychology. From a young age he had equal interest in both how computers work, taking apart and rebuilding hardware and software, along with studying what humans value most. With extensive expertise in software development and User Experience, Winning now advises governments and private entities, with an emphasis on building technology that matches human needs and psychology. He believes everyone has an important story to tell - that can inspire others, build connection and create purpose.

Using agentic AI, Winning VS has a Playbook to tell your story, so you can be seen and gain bigger opportunities. Our agent collaborates with you to build your very own Hero's Journey. We help you inspire others by sharing your challenges overcome to connect with your audience. With a proven formula that media loves, we create viral hooks and loops. With an end to end workflow, our agents build out your Google results - transforming you into a Thought Leader on Google, and in key media that we create and distribute for you. Our focus is on how to create transmedia stories, with agentic UGC that expands on to other platforms, and becomes multiplayer. We make you both inspirational, and relatable.